Today marks an exciting milestone in Plaud's journey. We're thrilled to welcome Kamel Ouadi as our Global Head of Brand Center, based in Paris. For those who've been following our mission to amplify human intelligence, this represents more than just a new hire—it's a pivotal step toward realizing our vision of becoming the world's most trusted AI work companion.
Since launching in 2023, we've grown from a bold idea to serve over 1 million professionals across 170+ countries. You've trusted us to capture your most important conversations, extract meaningful insights, and transform how you work. Now, with Kamel joining our team, we're doubling down on our commitment to deliver not just powerful technology, but an experience worthy of the high-impact professionals we serve.
"The world can be broadly categorized into two groups: those who create value through computers and tools, versus those who create value through conversations," reflects Nathan Xu, our Co-founder and CEO. "Kamel's exceptional understanding of premium brand experiences will help us better serve that second group—the executives, consultants, healthcare professionals, and decision-makers whose intelligence deserves to be amplified."
A Proven Vision for Excellence
Kamel brings over two decades of experience crafting brand experiences for the world's most respected names. His journey reads like a masterclass in building brands that matter:
- At L'Oréal Group, he built beauty-focused media that quickly dominated the sector
- At Louis Vuitton, his digital strategy earned an impressive 49 awards in just 48 months
- He founded Nowness in 2008, creating the first storytelling platform dedicated to luxury and lifestyle
- His leadership roles at Christie's, Puig, Bang & Olufsen, and Devialet consistently focused on elevating how premium brands connect with their audiences
What excites us most? Kamel's approach mirrors our own philosophy: technology should enhance human capability, not replace it.
Aligned Values, Amplified Impact
"Plaud represents the perfect intersection of cutting-edge technology and human-centric design," Kamel shares. "The company's approach to sensor-enabled, real-time human-AI alignment resonates strongly with my passion for creating meaningful experiences that enhance how people work and think."
This alignment runs deep. Just as we believe conversation is a form of intelligence, Kamel understands that great brands don't just communicate—they amplify what matters most to their communities.
What This Means Moving Forward
As we continue our rapid global expansion (we've achieved 10x year-over-year growth for two consecutive years), Kamel will oversee our brand and creative strategy, partnerships, and communications. His focus? Ensuring that every touchpoint reflects our commitment to professional excellence and trusted intelligence.
From our Plaud Note devices that started it all, to the Plaud NotePin that made AI note-taking truly wearable, to our latest Plaud Note Pro with real-time human-AI alignment—each product represents our dedication to capturing, extracting, and utilizing the intelligence that flows through your conversations.
A Personal Note from Our Community
We know that 80% of professionals feel they lack enough time or energy to work effectively. We see how 60% of meetings happen ad-hoc, and how 52% of leaders describe their work as chaotic and fragmented. These aren't just statistics—they're the daily reality for the professionals who trust us with their most important conversations.
With Kamel's expertise in building brands that truly understand their audiences, we're more committed than ever to being your trusted work companion. Not just a tool, but a Chief of Staff for decision-makers who create value through dialogue.
The Journey Continues
This appointment reflects our broader vision: to push the frontier of human-AI intelligence through hardware-software combination. We're not just building products—we're building the next-generation intelligence infrastructure that captures, extracts, and utilizes what you say, hear, see, and think.
As we welcome Kamel to our San Francisco headquarters and global team spanning Singapore, Tokyo, Shenzhen, Seattle, and Beijing, we remain focused on our core mission: amplifying your intelligence.
To our community of over 1 million users worldwide—thank you for trusting us with your conversations. Together, we're not just changing how professionals work; we're redefining what's possible when human intelligence meets AI capability.
